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Nidecker is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887. They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES. It is considered the second biggest snowboard company in the world. Nidecker has now created the supermatic quick entry binding making them a well rounded snowboard company.