Well, those four years have sure flown by since we opened the doors to Industry. We have been dedicating ourselves to the skate and snow community so much that we may have been so preoccupied we haven’t officially introduced ourselves. We are nothing but a local group of people who live and breathe the lifestyle of skate & snow. We are learning and growing everyday and have you, the community in mind, so here is a proper introduction to myself and our staff and what makes us, us!
My name is Tim Nelson. Since I was a young kid, I’ve had a drive and passion for snowboarding and skateboarding. I started snowboarding when I was 12, scraping my pennies together from the 4 paper routes I had, just to get that first set-up. Not to be too cliche, but the rest is history. I've chased the snow to Japan, ridden the Andes Mountains in Chile surrounded by volcanoes. I’ve spent countless hours driving to contests across North America and white-knuckling down icy logging roads looking for backcountry spots in BC while working on the latest Oil Country movie projects with my friends. Thanks to the great people and sponsors that make it possible and continue to keep me equipped with the best gear from Volcom, Capita, union, vans, nixon, coal & Country.
Three years ago my wife, Julia, and I opened up Industry in Downtown Red Deer. We have now moved to our new location on Red Deer's south end in the bower plaza. Our goal has been to create community and a culture that would push the progression and accessibility of skateboarding and snowboarding in central Alberta. Previous to Industry, I worked 18 years for Allrose Sk8 since high school and learned a lot about retail and business from Nora Rose. The retail landscape in central AB has changed a lot in the last 10 years, but we could not be more grateful for what each shop has contributed to the long term growth of the scene. Allrose, Vertical Edge, Empire, Shredz, Anchor, and 360 were all locally owned skate & snow shops that built their scenes through teams and events that drive our culture. In a time when our economy and government have changed more than anyone expected, we're happy to say we are still here plugging away and could not have done it without the support of our community and the talent and dedication of our staff/crew/team.
Julia and I met through snowboarding and it’s always been a passion that we share. She spends time with me shredding pow in the backcountry looking for the next face shot or pillow stack. Although she’s not in the shop day to day, she has a very important role behind the scenes with her financial and bookkeeping skills as well as helping with all of our events, trade shows and buying for the shop. She’s also a part of the Rosettes and has a passion to see the growth of the community of women’s riding no matter what level they’re at.
Kallie Murray, our shop manager, totally shreds and has a long history with the local scene. Growing up riding at Canyon, she has competed in snowboard events in the Bow Valley and chased the snow all the way to Japan. The last few years she has taken an interest in riding more backcountry after completing her avalanche training. She also has a lot of experience working in snowboard shops: she's worked at Empire, Allrose and now runs Industry. Kallie truly has a passion for the skateboard & snowboard community. She and Kass Humphrey are in the process of creating one of the first local girl riding movements in central Alberta, "The Rosettes". Kallie, Kass and Julia are volunteering their time to run all-girls ride events in skateboarding and snowboarding and to build a welcoming scene for ladies of all ages to come learn in a fun non-intimidating environment.
Kass Humphrey is the newest member to our crew but has more experience and knowledge than most from her 6 years of running the Source Red Deer, whether it’s tuning snowboards or putting on events. Kass has a big heart for the community and building the skate and snow culture in central Alberta. She volunteers with CASA and teaches skateboarding to young kids during summer months.
Mitch Gladue is both an employee & Industry skate team member. The early days of skating for him were with his twin brother Ryley Gladue, hanging out at Vertical Edge with Eric Martin, getting taught the basics of skating and then getting sponsored by Allrose. Mitch now volenteers with CASA and Academy Skate Collective working with local schools and teaching kids the basics of skating.
Alex Kitt is an employee and on the Industry skate team. Alex has been skating for a long time and is also applies his creativity to creating graphics that we've used on clothing, skate decks and accessories. Alex volunteers with CASA by teaching skate lessons to help kids get the basics and by donating his art for local fundraisers.
With the staff and crew that we have and their dedication to skateboarding and snowboarding, we are able to volunteer a lot of our time to the community. A lot of the things we do would not be possible without each and every person who supports us. Whether it’s buying a t shirt, or setting your kid up with a board, you’re helping us give back to the community one event, contest, free lesson and fundraiser at a time. Our goal is to grow and support the community that brings so many people together and make it the best.
The saying goes "make the best of what you got,” but we say “make what you got the best!” For Red Deer, for skateboarding & snowboarding and for our community. We love seeing our long term customers that drop by regularly but we also like to meet new people so thanks for the 4 years of support and if you see us at an event or we pop up on your Instagram feed make sure to say hi!
-Industry crew Locally forged
Our tag line, “Locally forged,” describes how we’ve been put in the heat of the economic times shaped and molded by this community and its needs. Through years of work and dedication to skateboarding and snowboarding, we’re becoming stronger as a culture and community.